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Our Mission: To Change How People Think About Tea

paving the way for a just and sustainable future for the tea sector.

Why

The tea industry is dominated by intricate, opaque supply chains, which lead to unfair, unsustainable methods and generic flavor. It is not necessary for this to be true. Shang Pure Tea goal is to guarantee:
  • Tea has a rich flavor and unique character.
  • Outstanding tea makers are paid what their craft is worth.
  • People, communities, and their natural surroundings are protected and flourish.

    • How

    Through our strong ties with inspirational tea farmers, we source directly, paying them a fair price for their unique, "better" teas and seeking to support growing practices that support biodiversity.
    With SHANG PURE TEA, everyone benefits.
    Customers are able to experience genuinely rare teas, allowing them to see how unique and inspirational tea can be, and tea producers are supported as we get to know each one and the remarkable, unique stories behind their love and art.
    Wild Mountain Tea Brand

    Our Plan to Change How People Think About Tea

    Leading by Example

    Firstly we look to prove that our direct sourcing model works. Tackling social and environmental issues through traceable tea, championing our producers, creating long term, strong partnerships and paying a fair price.

    Raising Awareness

    However, we must alter people's perspectives if we are to truly alter the system. Tea's full potential can be realized by educating customers about its origins, the people who make it, and the ecological methods used in its production. We'll accomplish this through working with people who share our vision and through our tea trainings, events, and campaigns.

    Our Sourcing Principles

    We think that by adhering to our sourcing guidelines, we can resolve some of the environmental and human rights concerns that are frequently present in tea.

    Poverty and unfavorable working conditions can be addressed by guaranteeing a fair price and promoting a livable wage. By providing fair conditions, cultivating enduring partnerships, and supporting their craft, we can enable our producers to embrace moral and sustainable methods. Supporting our tea communities will help us address long-standing societal problems. Finally, we can contribute to the production of delicious, healthful tea by supporting organic and regenerative practices.

    Reducing Impact

    Our goals include maximizing and protecting natural resources, lowering carbon emissions, fostering biodiversity, and boosting the resilience of everyone connected to our tea.