Yanzike one of the treasures among Wuyi Mountain's 99 rock formations, is a world-class source of excellent tea. The Yanzike Rougui tea is crafted from premium cinnamon tea leaves from Yanzike using traditional techniques, including withering, rolling, oxidation, fixing, rolling again, and drying, each step demonstrating meticulous craftsmanship. The unique production process, featuring deep fermentation and heavy roasting, gives it a one-of-a-kind aroma and flavour.
Dry Tea : The tea leaves are greyish-brown, dense, and intact.
Tea Colour : Golden yellow and bright.
Aroma : Rich notes of cinnamon, ripe fruit, and intense fragrance.
Taste : Strong, refreshing, with a sweet after-taste.
Leaf Bottom : Flexible, lively, and uniform.
Wuyi Mountain, this magical place, has long been an important birthplace of tea culture. Its unique geographical environment and abundant natural resources have nurtured countless precious tea tree varieties. Speaking of Wuyi Mountain, the most renowned are the "Sankeng Liangjian" among which Yanzike stands out like a particularly bright star. Located in the heart of Wuyi Mountain's scenic area, north of the Jiuquxi Stream and west of the Sanyangfeng Peak, the cinnamon tea from here boasts a rich and spicy aroma reminiscent of cinnamon bark, symbolizing the ultimate pursuit of rock tea quality. Every tea tree and leaf here embodies the hard work of tea farmers and the bounty of nature.
Mr. Zhang Yuanxin, the founder of the Shang Pure Tea brand, has been traversing Wuyi Mountain for many years in search of rare tea ingredients to carry on the culture of Wuyi rock tea and give back to society. He has established the Shang Wuyi Rock Tea Factory in this very place. The name "Qiyan," meaning "beautiful swallow returning" encapsulates the beautiful and time-honoured legends of Yanzike. The product's promise of bringing boundless beauty and aspiration to consumers.
Regarding product philosophy, Wuyi rock tea, as a gem in Chinese tea culture, carries a rich history and profound cultural heritage. The rock tea series launched by Shang Pure Tea not only strives to inherit and promote the essence of Chinese tea culture but also aims to introduce more people to this traditional beverage and foster their affection for it. By introducing the "Shangyan" series, Shang Pure Tea not only meets market demands and aligns with its brand development strategy but also provides consumers with a superior tea experience. This strategic move injects new vitality into the brand and demonstrates forward-thinking strategic acumen.
As a representative of the Chinese trendy brand, the launch of the "Shangyan" rock tea series not only expands the brand's product line but also underscores its respect and inheritance of traditional culture. This aligns perfectly with Shang Pure Tea brand mission—to inherit and promote a culture of gratitude and advance social civilization and progress.